What's Google Smart Pricing
Last days, I was a little bit angry about Google Adsense pricing for my Barcode Website. Fluctuation! From $0.01 and less to $2 and more the click. I cannot control what ads appear on my website and I cannot know high paying and low paying ads. In the overall, this is always meant to be the same, however if all clicks went over one buck, I'll turn to a millionaire :p!
The following picture shows a click from one day... The price is high enough
But the previous day wasn't good at all :(
This fluctuation is quite high, if price go from 0.5 to 2 this will be acceptable, however having 0.1 for 3 clicks means that something is not working well.
On average I receive each day from 8 to 12 clicks and this always end with $1, but sometimes rises to $15 and other times fall to $0.3
Although my website is well optimized and %90 of my traffic is from USA and Europe, there's something eating my pay per click.
I searched on the Internet for many articles and found that reasons can be:
What ever the reason webmaster thinks will reduce your Cost Per Click, I discovered another important factor and also concluded that Google Smart Pricing won't exist if all your websites are 'OK'.
What does this really mean?
Ok, I have gone through a little experiment, composed on many parts, I tried first to block all my websites and allow only the barcode one. This really gave me no results, nothing changed at all.
Ads still runing on other websites although I blocked Adsense from them, but I don't see any impression on my Dashboard.
I wasn't Smart Priced then, but there's another thing that had happened.
I unlocked the access to Adsense and tried another thing
I waited a few weeks, until Google ranked well the page (Page Rank 3), after that I removed all links linking to it and tried to filter its' traffic to Google only traffic.
The Google traffic was low, and I got only 4 clicks during my experiment, which value was comparably high to the average (about $0.8 per click).
This means that Google traffic is the best one, however I noticed that it's not only Google traffic.
Google have a smart algorithm that tries to identify the user, this will check if:
What ever your traffic is from, Google will try to identify if the user will convert well when it clicks the ad.
This idea was inspired from an article I read months ago on a Seo blog.
How the Google Algorithms works?
I think users driven from Search Engines are the best converting. Thus, those ones coming from social websites will be the worst!
Users coming from a link keyworded with the rights keywords will convert well also. Like users coming from Feedburner and other.
How to optimize your website to the best?
For this, you have to work on Google traffic and not on social media traffic. You have also to work on getting valuable backlinks from sites ranking high on Google, or from giants websites, like Download Engines, Wikis...
You can also read some other factors and tips on Google Adsense
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