How much can you earn per click?
That's all! Wish you good earnings :)
Every new subscriber to Google Adsense asks this question 'How much can I earn per click?". Ok, there's a cause to ask and also you need a clear response. Every one wants to know how much adsense pay per click. The Google Adsense team answer is very clear. Google will try to show the most relevant ads on your website with the highest pay per click. Yes, Google optimize the most to show best ads, so why your pay per click and earnings are so low?
There's a little number of factors that you must know, and we are going to deal with them.
You don't need to have confidence that Google display the highest paying ads on your site. Here's what Google says:The Google ads you are able to display on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site. You'll receive a portion of the amount paid for either activity on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.
Ok first thing to notice that Google isn't only a Pay Per Click program, so you can have 10 impression and a click and earn $1 (It's a CPC ad) and have 20 impression and 5 clicks and earn $0.2 (It's a CPM ad) those are just examples. For Adsense for search, only CPC ads will be show, that's normal because the rate of click in search is very very high.
The next thing, Google won't tell you which ads made you earn and how much, who click etc... and you don't have to know(we'll see that later).
Finally Google Adsense, claim that they try to help advertiser making money 'as much or more than they could' That's true! Because if you earn more, Google will earn more also!
Google try to choose the best ads, that's sure. But Google don't display all the ads in your blog. In other meaning, there's publishers bidding more money on ads, but you can't get them. If you have tried Adword you'll know why: Publishers can choose the site where to advertise, and as high they bid, as they choose a famous website.
Here are the factors that change the pay per click value
-> Where visitors come from: It's very important, if your visitors come from USA, then you pay per click is HIGH, if they come from I donnaknow where, then you pay per click will change terribly. If your visitors come from your country (that its' pay per click is terrible!) then you'll need to move to another local advertiser; I'm from Tunisia, and for my tunisia related sites, Google give local ads (related to our hotels, companies... in Tunisia) So why do I have to change? But if not, then move!
-> CPC or CPM? If you have as low as 1000 impression a day, then your earnings will be quite low, because of CPM, you can have a CPM ads displayed, clicks then on CPM ads will be very low or even no earnings. So CPM isn't quite good.
-> Keywords? Yeah, keywords are important, you can read this article about 'Adsense Keyword optimization' I wrote myself, I explain how I get highest paying keywords for Adsense, and that works, not very well but improve.
As you are a small advertiser, that have as low as 1000 impressions or 2000 impressions a day, then you can't contact the Adsense team and have special Adsense for content for your website. Special Adsense, or customized Adsense is just for giant websites that generate millions of impression monthly.
You still have other solutions, like using affiliates, other publisher like Adsense or integrating Adsense or your feeds...
Your Pay Per Click will change from a day to another and you can't force your control over it. I prefer always to let Adsense choose the Ads for me. Another point, only interested visitors will click. This mean visitors that read your blog, will read your ads also. You can have then a click per 50 or 60 visitors. However, visitors from sites like Stumble Upon, won't click your ads, because they just have a 5 seconds look on it! So you may get 1,000 visitor with a 0 click.
Another important factor is your visitor loyality, if you have 200 visitors that visit (the sames) your blog every day, you clicks will improve. Because they see the same ads every day, they become familiar with and click them the next 4 or 5 days, you clicks will increase floantly. It's by experience, that I click the 4 or 5 days, on ads on sites like digg, that I saw often, I click not interested, but just I got familiar with.
Don't forget that Google Also, don't like a heavy number of impressions with overall time on site very low (like 5 or 6 seconds). Google may consider it as a robot generating impression and clicks. Keep on mind that you can earn with few traffic.
What can i do,to improve my blog visiters? please tell me in the simple tricks for me please.
Annapurna said...
August 13, 2009 10:02 PM